Make a Wish Foundation (Print)
Making a lifelong wish for terminally ill children is a long time corner stone of the Make a Wish Foundation. Through their Share the Power of a Wish, Make a Wish Foundation wanted an impactful series of ads.
Launch
With actual photos of terminally ill children paired with truthful copywriting, it was important to pull heart strings of current and potential Make a Wish Foundation donors. Granting a long-time child’s wish was the center of this campaign. Utilizing the Make a Wish Foundation logo for an upfront, fully branded ad reinforced their presence with impacting children.