Friends of Animals (Print)
Friends of Animals dedicated its efforts to protecting a multitude of mistreated animals and endangered species. For this campaign three animals were spotlighted due to an uptick of horrendous human behavior.
Launch
This media kit/campaign is meant to capture the beauty of these animals, as well as the catastrophic times they are facing and a call to action of how the audience can help save these precious animals.
Dress for Success (Print)
Dress for Success is a global not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.
Launch
I was tasked to mirror their mission through print ads, encouraging businesses and people to get involved by using heartfelt emotion and testimonials to make an impact.
Make a Wish Foundation (Print)
Making a lifelong wish for terminally ill children is a long time corner stone of the Make a Wish Foundation. Through their Share the Power of a Wish, Make a Wish Foundation wanted an impactful series of ads.
Launch
With actual photos of terminally ill children paired with truthful copywriting, it was important to pull heart strings of current and potential Make a Wish Foundation donors. Granting a long-time child’s wish was the center of this campaign. Utilizing the Make a Wish Foundation logo for an upfront, fully branded ad reinforced their presence with impacting children.
Geaux Bikes Bikeshare Program
(Print,Digital, Outdoor, Environmental)
Geaux bikes tasked me to brand them from scratch. They operate under the guiding principal that all people should have the opportunity to enjoy the scenic beauty that Forsyth County has to offer in a safe, eco-friendly, and healthy way - all the while having FUN! Hence the creative had to dictate their principles.
Launch
In May the campaign kick started with advertising, all focusing on Geaux Bikes 2 main points: Eco friendly and Healthy. Also included in the launch was an exciting and informative media kit as well as a sponsorship kit to create local partnerships with Forsyth GA’s first bikeshare program.
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Alexian Pharmaceuticals (Print)
Alexian Pharmaceuticals believes in listening to, understanding, and changing the lives of patients and those who work tirelessly to help them. They do research in a multitude of rare diseases, fighting for cures.
Launch
I was tasked to create a product brochure for NMOSD with the proper branding protocols.
+Energy Podcast (Print, Digital)
I was tasked to brand and conceptualize the +Energy Podcast, for all things positive.
Launch
In keeping with the newly created brand it was important to highlight all things positive, including chucking, cackling and the like. So although making noises when you laugh may be embarrassing, it is actually beautiful because you are reinforcing the positive. The brand was extended to the website, as well as digital.
Goal: The to increase attendance of players to various NFL Alumni sponsored events dedicated to helping players off the field.
Environmental Protection Ageny (Print)
The mission of EPA is to protect human health and the environment through clean air, water and the environment. To make sure communities, individuals, businesses, and state, local and tribal governments--have access to accurate information sufficient to effectively participate in managing human health and environmental risks.
Launch
With rising cases of radon on homes across the US, through a Radon print campaign I was tasked to tackle bringing forth awareness of this hidden killer. The print campaign ran in the New York Times, Home Improvement and Trade magazines to target builders and families.
Lee Woodall, former NFL player (Digital)
Lee Woodall wanted to be represented for all his gifts and community efforts.
Launch
This former NFL 49er’s player, was marketed as a huge community leader and change agent. His digital brand represented his involvement with many community events, foundational efforts and motivational speaking, while segmenting him as spiritual leader and football legend.
Stanley Tools (Print)
Stanley Tool Professional Grade products are For Those Who Make The World, delivering on that purpose by being bold to break the mold, by cutting through challenges, by joining forces for sustainability and by being reliable to the core. They wanted their print catalogue to focus on products that can be used in the home targeting, do-it-yourselfers, carpenters, and construction companies.
American Heart Association (Print, Outdoor, Digital)
According to the American Heart Association 30.3 million U.S. adults were diagnosed with heart disease. The American Heart Association focuses on equitable health for all by reducing poor eating and exercise habits that lead to poor health and heart disease.
Launch
The American Heart Association launched the Start Campaign to encourage people to Get Up and Walk to reduce their chances of getting Heart Disease.
Fran Haasch Law Group (Outdoor)
Fran Haasch’s Law Group provides client-focused legal services for a wide range of personal injury and wrongful death matters in the Tampa, FL area.
Launch
I was tasked to create more than the average billboard with an attention getting advertisement for Fran Haasch Law Group. Building upon their law background and services a feaux courtroom style seating was build to engage prospective clients to seek and immerse themelves into the Fran Haasch Law Group.
Quay Holland (Print, Digital)
Quay’s Holland believes in helping clients commit to be fit and healthy into a multi-faceted business helping hundreds of women especially High Achieving women create abundant WELLthTM by helping her clients and prospective clients transform in all areas of their life through workshops, workbooks and motivational speaking.
Launch
It was important to brand Quay Holland as a WELLthTM Coach whom focus on rebalancing and aligning for a better you. To align with a female audience and capture their attention. Through her digital and branded collateral and workbooks/campaign, messages of financial freedom, independence, and life balance; I was able to drive prospective clients to her website. At that point prospective clients could go into greater detail as to how she can make a positive impact in their lives.
Campaigns
March of Dimes (outdoor), SmartWay (Print), Knucklead Film winner of the Black Film Festival (Print,Digital), Brain Unity Trust (Logo, Athleticwear), CTHealth.org (Print, Digital), Ephelants (Print Kit), Rennie Curran former NFL Slyer (Media Kit), Eric Clayson(Media Kit), The Quest (Pitch Deck), Dana Patrick (Sponsorship Kit), Peggy Heatherington (Logo, Stationary, Collateral), MDF Printing (Logo, Stationary, Collateral), Geaux Bikes Bikeshare (RFP),